Netflix now provides streaming service on iPhone. In other words you can watch any movie anyplace.
Notice that amazon sells kindle with free 3G and it gives customer experiences that they can read any book any place, which is awesome.
Until now every iPhone users could use YouTube, but it wasn't enough in the sense of contents. Now it is expended to movies. What else can we expect more.
Next thing that can surprise me will be streaming game service on iPhone.