Photoshop CS5 Magic: "Content-aware" feature

I am very surprised by finding what PhotoShop latest version can do. The most interesting feature was "Content-awareness".
You can see the overview video here:
http://tv.adobe.com/watch/photoshop-cs5-feature-tour/photoshop-cs5-overview/

A shorter version is here:
http://tv.adobe.com/watch/photoshop-cs5-feature-tour/terry-whites-top-5-photoshop-cs5-features/

I have seen the same functionality from SIGGRAPH papers in 2007, 2008 and 2009, but I haven't seen a practical software to do them. Now Photoshop integrated it and ready to use.

Beside content-awareness feature, 3D features are also impressive.